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Mobile Marketing

Mobile Friendly Site

Did you know that ½ of all Internet searches for LOCAL products and services are performed from mobile devices? Imagine your potential customers whipping out their cell phones to look for your type of product or service while “on the go”… Yes! They found YOUR business’s website, but once they get to your website, they can’t find your phone number… or your directions… or your menu/services… Of course, that information is probably on your website, but if it is not “mobile-friendly,” it will not be clearly...

Mobile Website Branding

If you are focused on branding your business, remember that your mobile website can help – or hurt – this process. What is “branding” exactly? The practice of creating an instantly recognizable site, logo, color scheme or any other visual “cue” that helps viewers identify it instantly with your product or business. If you’ve set things up properly, the advantages you can expect to reap from branding are: Your customer knows who you are and what you’re about What to expect in quality, service and price Whether or...

6 Tips for Mobile Websites

What makes a great mobile website? We all have our own criteria, but basically, many of the same qualities that make good sites on PC’s. They have to be: - Reliable - Quick to load - Easy to browse This latter requirement, however, differs slightly, when it comes to mobiles. “Easy to browse” means the navigation buttons can’t be too piddly-sized; shouldn’t be out of sight, and the amount of interaction (i.e. clicking and entering data) you have to do should be the absolute minimum. And if it’s a mobile version of a...