Blog
Does your Blog Need a Mobile WordPress Plug-in?
If you have a blog, don’t assume it will translate perfectly to mobile: Chances are, it has at least 2 columns, and runs ads, graphics and is set for a screen width that’s (at absolute minimum) 760 px wide. Besides, even if it was able to load in and emerge with a readable format, you need to remember that many people are paying heavily for each megabyte downloaded on their mobiles (not to mention for the time)… and they’re not going to wait twenty minutes for all your graphics and plug-ins to load. One superb and very user-friendly...
read moreMobile Marketing for Restaurants: What to Do On Your Slow Nights
As a restaurant owner or manager, you know that when you have foot traffic to your location, you are going to most likely have a profitable evening. The reverse is true, as well. On those nights when you don’t have much foot traffic, it will probably not be a profitable evening. You have to depend on the weekend days of Friday, Saturday and Sunday to carry you on the days and nights during the week when people just seem to be more inclined to eat at home. People are doing more at home these days. For those restaurants that depend on sports...
read moreMobile Friendly Site
Did you know that ½ of all Internet searches for LOCAL products and services are performed from mobile devices? Imagine your potential customers whipping out their cell phones to look for your type of product or service while “on the go”… Yes! They found YOUR business’s website, but once they get to your website, they can’t find your phone number… or your directions… or your menu/services… Of course, that information is probably on your website, but if it is not “mobile-friendly,” it will not be clearly visible to mobile...
read moreMobile Website Branding
If you are focused on branding your business, remember that your mobile website can help – or hurt – this process. What is “branding” exactly? The practice of creating an instantly recognizable site, logo, color scheme or any other visual “cue” that helps viewers identify it instantly with your product or business. If you’ve set things up properly, the advantages you can expect to reap from branding are: Your customer knows who you are and what you’re about What to expect in quality, service and price Whether or not he is your...
read more6 Tips for Mobile Websites
What makes a great mobile website? We all have our own criteria, but basically, many of the same qualities that make good sites on PC’s. They have to be: - Reliable - Quick to load - Easy to browse This latter requirement, however, differs slightly, when it comes to mobiles. “Easy to browse” means the navigation buttons can’t be too piddly-sized; shouldn’t be out of sight, and the amount of interaction (i.e. clicking and entering data) you have to do should be the absolute minimum. And if it’s a mobile version of a well-established...
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